ABSTRACT
Many ecologists increasingly advocate for research frameworks centered on the use of 'big data' to address anthropogenic impacts on ecosystems. Yet, experiments are often considered essential for identifying mechanisms and informing conservation interventions. We highlight the complementarity of these research frameworks and expose largely untapped opportunities for combining them to speed advancements in ecology and conservation. With nascent but increasing application of model integration, we argue that there is an urgent need to unite experimental and big data frameworks throughout the scientific process. Such an integrated framework offers potential for capitalizing on the benefits of both frameworks to gain rapid and reliable answers to ecological challenges.
